Robot Culture
—A publication set in Suisse Int'l with custom typeface—VR

Since the stone age, humanity has been gradually shaping the world, abstracting reality into virtual units, like minutes, centimetres, and dollars, and building a world for ourselves upon layers of these abstractions. Now, we live in synthetic environments called cities, eat synthetic food, and subscribe to synthetic ideas like money, nations, and political ideologies —“virtual realities”, that aren’t physical things. Because we exist in a world in which everyone lives in accordance with these “virtual realities”, the things we make as designers are biased toward maintaining and expanding on these virtual realities, removing us further away from what is real, and more into a collection of stories. As we head into the Internet age, what ethical considerations do designers need to take?